How Americans Forgot And Rediscovered The Values Of Farmers' Markets

Despite Growth In Numbers, Many Farmers' Markets Face Fierce Competition

Beliot Market

Farmers’ markets provide many benefits for communities of all sizes. They offer a physical location for people to connect with their neighbors, access farm-fresh and healthy foods, and learn more about how food is grown. In addition, farmers' markets help generate economic activity at local businesses and may attract tourists looking for a special "taste of place." Perhaps...

Wisconsin's Farmers' Markets Come In Many Sizes And Structures

Whitewater Farmers Market

As many Wisconsinites know, not all farmers' markets are the same, but they are found in all types of communities – cities, small towns, suburbs and rural areas. With differences in size, rules and management styles, many of these markets offer unique features and face diverse challenges in providing localized access to fresh foods and other products.

Farmers’ market...

How Americans Forgot And Rediscovered The Values Of Farmers' Markets

In a highly connected age of smartphone shopping and new automated grocery delivery services, a trip to a local farmers' market can seem like an anachronistic journey to the past. The streets and parking lots where markets are often held find neighbors greeting each other amid fresh produce and baked goods as live music fills the air, creating a different atmosphere than supermarkets, much less a glowing screen at home.

But community markets were once far more common in communities...

Ellsworth Farmers Market

Located on Crosscut Avenue, adjacent to East End Park. 

An open-air market featuring produce, baked goods, and crafts, with an emphasis on buying fresh, local, and handcrafted. Market vendors are from within a 50-mile radius of Ellsworth and offerings are sold directly to the consumer.

Come to shop, then plan to stay. A different professional food vendor every week offers food and drink for purchase. Live music and performances scheduled throughout the season.

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