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Tickets on sale for Look and See

Look and See Logo

Look & See -- Exclusive Trailer

Wis.Community is happy to be showing our first community film screening. Tickets are now available on-line at https://www.tugg.com/events/look-and-see-fwmf . The film will be shown at the Oakwood Mall theatre in Eau Claire on Feb 8, 2018, 7:30 PM.  But it will only be shown if you help out.

This is a Tugg film showing.  The way this works is that the theatre agrees to show the film if we sell a minimum number of tickets. In this case, it means we will need to sell 79 tickets for the film. If we sell that many the movie will be presented. If we do not, nobody gets charged for their tickets and the showing is canceled. I know many people in the area who are excited to see this film in a real movie theatre so I'm hopeful that this will go ahead - early ticket sales really help to move this along, so please think about buying tickets soon, even though it's a long ways out at this point. 

The film will be Look and See - A Portrait of Wendell Berry.  This will be an opportunity to see a film that would not have played in the Chippewa Valley, and we intend to provide more of these in the future. Some films will be informative or thought-provoking, and some will simply be entertaining. This one is a little of each.

Our partners in this film showing are Wisconsin Farmer's Union and Menomonie Market Food Co-op. This is also a fundraiser for Wis.Community - when you buy your tickets you will also get a chance to contribute to the site and get a little gift to show our appreciation.

Growing Incentives For FoodShare Users At Farmers' Markets

Eau Claire Farmers Market

Throughout the growing season, many Wisconsinites stop by farmers' markets to grab a bite to eat, chat with neighbors and, of course, purchase fresh produce and other foods. But this type of shopping can be cost prohibitive for people who have lower or fixed incomes. Until recent years, the U.S. Department of Agriculture's Supplemental Nutrition Assistance Program participants could not apply their benefits, often called food stamps, to fresh produce purchases at farmers' markets. An increasing number of markets around Wisconsin are accepting SNAP, though it remains an incremental process.

Wiscoboxes

Sarah Botham, a marketing director with Botham Vineyards, always saw gift baskets as a problematic gift — oddly shaped, inefficient and hard to send.

While looking for ways to generate additional revenue for the vineyard, which her husband owns, Botham began to consider ways that their wine could be gifted in a more elegant manner.

Gordy's Markets continue to close in the Chippewa Valley

News today is that the Gordy's on Hamilton Avenue in Eau Claire is closing at 5 PM today. This was announced, as have been a few others, by a sign on the door the day of the closing. This leaves just one Gordy's in Eau Claire (on West Clairemont, the one that is near the Menards) that remains open. One is left in Chippewa Falls as well.  Several of the other stores are being taken over by Festival Foods.

How Discoveries And Accidents Led To Winemaking In Wisconsin

Wisconsin's wine industry is modest in scale, but has roots as old as the state itself. A Hungarian immigrant named Agoston Haraszthy planted the state's first vineyard in 1846 on the east bank of the Wisconsin River and founded the community that would become Sauk City.

Produce Farmers Place New Emphasis on Food Safety

Farmers who follow food safety best practices produce better quality produce that last longer on the market and in consumers' kitchens. The harvest, storage and handling processes intended to minimize pathogens that cause illness in humans also target the organisms that cause produce to decay.

New Training Videos

We now have some short training videos available to learn how to better use Wis.Community.  I'm just getting started on creating these - not that this is a playlist player, so you can either watch them all, or pick a selected one with the drop-down menu at the top left corner.

How To Pick And Place A Fresh And Fragrant Christmas Tree

UW-Extension
Reprinted by permission from WisContext

With so many varieties and sizes of live Christmas trees, making a suitable selection that stays fresh throughout the holiday season can be daunting. But keeping several things in mind can help enliven the season.

    1. Before heading to the tree farm or lot, choose the location inside where the tree will be placed, and then measure the ceiling height and width of the display area. A spot away from doorsteps and heat venting areas like fire pits, radiators and refrigerators is best.

Demand For Support from Food Banks Has Increased Over The Past Year

Many people are looking forward to a big Thanksgiving dinner with family and friends. Meanwhile, Wisconsin food banks have been trying to bring a feast to those who are less fortunate this holiday season.

Shaye Moris, executive director of Second Harvest Northern Lakes Food Bank, said they’ve given turkeys to more than 400 households in northwestern Wisconsin.

The Rise Of Apple Clubs And Trademark Varieties Of Fruit

UW-Extension - reprinted by permission from WisContext

The assortment of apples available to choose from at orchards, farm stands and grocery stores can seem daunting. The number of apples available to choose from at orchards, farm stands and grocery stores can seem daunting. New varieties with catchy names are unfamiliar compared to the traditional Red Delicious and Cortlands shoppers are used to finding every fall, and differ as well from the antique apples that are increasingly available. In many cases, though, the most substantial differences are related to marketing and intellectual property rights, rather than the look and flavor of the fruit.

Apples are one of the few produce items marketed by cultivar name — consumers will pay more for particular varieties that offers better taste, color and flavor. The nature of this market has been proven by the outstanding success of Honeycrisp apples. As a result, new apple varieties are patented, trademarked and marketed similarly to any other managed brand.

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