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The assortment of apples available to choose from at orchards, farm stands and grocery stores can seem daunting. The number of apples available to choose from at orchards, farm stands and grocery stores can seem daunting. New varieties with catchy names are unfamiliar compared to the traditional Red Delicious and Cortlands shoppers are used to finding every fall, and differ as well from the that are increasingly available. In many cases, though, the most substantial differences are related to marketing and intellectual property rights, rather than the look and flavor of the fruit.
Apples are one of the few produce items marketed by cultivar name — consumers will pay more for particular varieties that offers better taste, color and flavor. The nature of this market has been proven by the outstanding success of . As a result, new apple varieties are patented, trademarked and marketed similarly to any other managed brand.
