Sarah Botham, a marketing director with Botham Vineyards, always saw gift baskets as a problematic gift — oddly shaped, inefficient and hard to send.

While looking for ways to generate additional revenue for the vineyard, which her husband owns, Botham began to consider ways that their wine could be gifted in a more elegant manner.

“I looked at it as, how do I solve the gift basket issue if I want to do something like this?” she said. “I thought boxes would be a better solution.”

What emerged was Wiscoboxes, a Mount Horeb-based company that specializes in making Wisconsin-themed gift boxes. The boxes hold not only wine, but other classic state staples such as chocolate, Bucky-shaped cheese, and Colectivo coffee.

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Published on

August 19, 2017

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