Exclusive: Private Greenberg Polling Shows Pro-Union Message Helping Recall Effort | WisCommunity

Exclusive: Private Greenberg Polling Shows Pro-Union Message Helping Recall Effort

Below is a graph provided from the Greenberg polling showing how favorability / unfavorability has fluctuated over the last 18 months:

[img_assist|nid=196981|title=|desc=|link=none|align=left|width=300|height=173] From May 15, 2011, to February 12, 2012, the gap between favorability and unfavorability for labor unions plunged from 17 points (49/33) to five points (40/35).  During this same time period, Scott Walker dominated both paid and unpaid media with anti-union messaging.

During the February 12, 2012, to March 26, 2012, period however, the gap shot back up to 14 points (47/33). In the same time period, Dem candidates and unions started countering Scott Walker's anti-union messaging with pro-union messaging, using paid and unpaid media.

Importantly, most of the movement during this recent six week period came from two key swing groups. One swing group stayed the same.  On Feb 12th,  the favorability / unfavorability among seniors was exactly even, but by March 26th, it had shot up to 47/33.  Among moderates, the fav/unfav went from 49/23 to 56/22.  And among independents, things stayed about the same:  41/29 to 42 /31.

Considering that Walker has persistently framed this battle as one between him and the “union thugs,” the fact that swing voters are now in even greater numbers siding with unions is a very positive sign for the Democrats.

These new numbers also underscore why the Democratic nominee should continue to talk about collective bargaining and labor unions, after Tuesday.

 

 

 

Published

May 7, 2012 - 4:30pm

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