The essence of Summerfest | Wis.Community

The essence of Summerfest

In case anyone doubted what drives decision-making at Summerfest, here's Summerfest chief Don Smiley, explaining why the festival will close on Monday, July 4, and add a Wednesday to the schedule to replace it:

"Beer sales are 27% better on a Wednesday than a Monday."



November 18, 2010 - 12:38pm