The biggest problem for Wisconsin Democrats is this: It's one thing to criticize the football coach, but it's another to say, "Fire the coach... and put in that guy, over there... umm... the one pushing the broom."
In other words, it's not enough just to criticize Walker.
You have to present a compelling argument that not only is the football coach failing, but that the person you're suggesting for a replacement would be an improvement. So far, Walker has convincingly said pretty much, "yeah, I'm not perfect, but I don't suck as bad as Doyle-- and Burke is a Doyle clone!" That, more than anything else, is what has allowed Walker to open up a slight lead over Burke.
However, Burke has a new ad that will change that.
First of all, it features very likeable, real business owners talking about why they are excited about Burke. All too often these "real people" ads miss the mark because the people featured aren't likeable and the viewers don't want to see themselves as the people featured in the ad. In this ad, though, the couple featured are, as my mother might say, "abbbbbbbbbsolutely adorable!"
Second, this ad answers the central question posed in this campaign: "Will she be better than Scott Walker at improving Wisconsin's economy?" Reminding people that she was a successful Trek executive and giving voters a real-world example, answers that question.