All I know is what I read in the papers | Wis.Community

All I know is what I read in the papers

And what I know from seeing the Milwaukee daily lately is that one of two things have happened.

Either the Milwaukee Sentinel has been reincarnated or war has been declared.

There's no other logical explanation for the FRONT PAGE BANNER HEADLINES IN ALL CAPITAL LETTERS lately. Milwaukee Journal Sentinel readers may not have seen a single one since the Journal and Sentinel merged back in 1995.

It was the Sentinel, the aggressive, understaffed, politically conservative morning paper that used to feature the big bold headlines. The afternoon Journal, more liberal in viewpoint, was more conservative in layout and typography, more on the order of the New York Times.

But now, with the turmoil in Madison, bold banner headlines are back.

Are they here to stay? Only if circulation goes up. To make that happen, JS executives would be willing to do most anything, perhaps even setting their hair on fire. But the trend is down, down, down. And a few capital letters probably won't do the trick, as subscribers continue to fall away.

But if you've been missing the Sentinel, enjoy it while you can.


March 2, 2011 - 8:31pm